Food fraud: A growing problem
Food is vital for our health and wellbeing, but food fraud is a growing global problem. From false labels to product substitution, fraud costs the global food industry an estimated $40-50 billion USD each year. Even worse, unsafe or contaminated food makes 1.6 million people sick every day.
Today, consumers and regulators expect clear proof of origin. But traditional methods of checking, including paper-based documentation, DNA testing, or chemical profiling, can be incomplete, easy to fake. These gaps put exporters, retailers, and consumers at risk.
At ANSTO, we’ve created a new way to confirm the origin of all natural products, from seafood and meat to fruit, vegetables, grains and coral.
Unique environmental fingerprint
Every plant or animal takes in a distinct chemical and isotope “signature” from its environment.
Data-driven accuracy
Using authentic samples and machine learning, we can match products to their true origin with over 85% accuracy.
Hard to fake
Whether it’s farmed or wild, local or imported, our method makes fraud detection faster and more reliable.
Proven over 85% accuracy in origin testing
Environmental fingerprinting for all natural products
Trusted, real-time proof of origin
